My name is George Ross, I have been involved in sports most of my life, and been coaching basketball in Central New Jersey for almost 20 years. Over the years I have seen kids go on to play sports at every level of thr NCAA and NAIA as well as JUCO. I have also seen more high school athletes get caught up in the bad side of the recruiting process.They had their college careers cut short, or in most cases did not got a chance to go on to play at the collegiate level at all because they made the kinds of mistakes thousands of kids all over the country make every year. I thought there had to be a better way.

In 2012 I joined on with RecruitLook. We are a national scouting organization located in Kansas City, Missouri. At RecruitLook we pride ourselves on working one on one with each family and walk them through the entire process from researching schools to the time they commit to a school, and will even help with guidance on the financial side of things.

With years of helping high school athletes and their families successfully go through the recruiting process I learned that there are two things that hold most kids back. First and foremost is a reliable source of information and guidance on how the recruiting process actually works. The other is not putting together a recruiting plan that helps a high school athlete determine where they fit at the collegiate level both athletically and academically. Then concentrating their efforts in finding the best opportunities at those types of schools. Finding the right fit is what the recruiting process is all about.Every high school student-athlete has different abilities both on the field/court and in the classroom so no two athletes coming out of high school will face the same challenges. This is what drives me and keeps me passionate about getting the families I work with the information they need to put together a recruiting plan that will help them achieve their goals of playing their sport in college and getting the kind of education that can set them up for life.